Instantly has a very pleasant user experience – it looks great.Īnd campaign reporting is very intuitive. ![]() Definitely one of their best features!Ĭold email tools don’t have to be aesthetically pleasing, but it’s nice when they are. And you can reply to your interested prospects directly from the Unibox. This puts all your replies in a single place. Instantly also provides a ‘Unibox’ where all your email responses are received and categorized. So you only need to set up a single email account – very simple! When your prospects reply, the responses are sent to a single email address. Instantly solved this issue in a couple of ways. Who wants to check 30 inboxes several times a day!? Ordinarily your responses will be fragmented across all 30 inboxes. Imagine you’ve got 30 email addresses sending out emails. Instantly also makes response management a breeze. This approach means we always have new, fully warmed emails available for use.Īnd we can scale our campaigns at a moment’s notice with no concern about hurting our domain reputation. I add them to the warming tool, and let them warm up for 30 days before adding them to a campaign. With just 5 domains (10 email addresses) we can send over 2400 messages a month (5 domains x 2 email addresses x 20 days).Įvery month I create a new domain, and create 2 new email accounts. The volume is just too small to attract notice.īut the TOTAL volume is significant. These constraints mean our domains and email addresses are always safe. Every domain has a maximum of 2 email accounts.Īnd each account has a daily email sending limit of 10 – 12 emails per day. Personally, I like to be really conservative with our email domains. Which is well within safe sending thresholds. So each email address will only send 30 messages a day. For example, you could set up 5 domains with 2 email addresses each. With Instantly you can set up multiple emails across multiple domains to spread the load. One email address can’t handle that many cold messages without being blacklisted. Say you want to contact 300 people a day. So you can send a large volume of email with little impact on your sender reputation. Better Email Delivery With Rotating AccountsĪside from cost, using multiple email addresses has a huge impact on delivery. Which means there’s (almost) no incremental cost to scaling your email campaigns. Which creates duplication issues and other data management challenges.įor a flat monthly fee you can add as many email accounts as you’d like. So it gets expensive, fast!Īlso our data isn’t shared between accounts. But other cold emailing tools charge per account. In the past we could ‘sort-of’ solve this problem by purchasing multiple accounts. But if you try sending 200 emails a day from one account, your messages will go to the spam folder. If you send 20 emails a day from one account they’ll probably get inboxed. The more emails you send per email account, the less likely they are to be delivered. And Instantly is one of the first tools to really address the big problem all cold emailers face… I’ve been helping business owners with cold email campaigns for over a decade. This is a huge advantage! Lower Cost To Scale You can add unlimited email accounts to your campaigns, under a single account. For example, they offer workspaces with unique log-ins so you can keep client contacts separate.īut the biggest innovation that makes them stand out from their competitors is the way they handle account pricing. Instantly offers all the usual features you’d expect to see in a cold email tool. And it shows!Īs an agency owner I feel like Instantly was created with our biggest pain points in mind. The founders of Instantly have experience running a successful email outreach agency. Let’s get started! Built For Outreach Agencies So we’ll also look at why Instantly might NOT be the right platform for you.Īnd I’ll share my ‘wish list’ of things I’d like to see them add to the development roadmap. If you’re serious about email outreach, you need to seriously consider this platform.Įveryone’s use-case is different. And why we’ll definitely be using it for more projects going forward. ![]() In this article I’ll outline why Instantly is one of the best cold email tools on the market. For the past several months I’ve been using Instantly.ai to send out some of our internal and client emails.
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